Régiók Kincsei
Régiók Kincsei
[INTRODUCTION]
[INTRODUCTION]
Régiók Kincsei is SPAR Hungary’s own regional spotlight program, designed to bring high‑quality, handcrafted local products—from jams and cheeses to craft beers and honey—directly from small-scale producers to SPAR and INTERSPAR store shelves across the nation. Since its 2021 launch, the initiative has expanded to include 7 regional centers (e.g., Székesfehérvár, Pécs, Nyíregyháza, and Budapest), featuring over 113 producers spread across 100 stores in multiple regions. By giving these local artisans visibility and a reliable retail channel, SPAR is simultaneously enriching the shopping experience with authentic regional flavors and supporting local economies.
Year
2020-25
Industry
Retail
Scope of work
/
Branding
/
Web design
/
Development
/
Event
[INTRODUCTION]
Régiók Kincsei is SPAR Hungary’s own regional spotlight program, designed to bring high‑quality, handcrafted local products—from jams and cheeses to craft beers and honey—directly from small-scale producers to SPAR and INTERSPAR store shelves across the nation. Since its 2021 launch, the initiative has expanded to include 7 regional centers (e.g., Székesfehérvár, Pécs, Nyíregyháza, and Budapest), featuring over 113 producers spread across 100 stores in multiple regions. By giving these local artisans visibility and a reliable retail channel, SPAR is simultaneously enriching the shopping experience with authentic regional flavors and supporting local economies.
Year
2020-25
Industry
Retail
Scope of work
/
Branding
/
Web design
/
Development
/
Event
[CHALLENGES]
[CHALLENGES]
[CHALLENGES]
Translating a nationwide regional development program into a compelling brand required us to highlight the warmth, heritage, and quality of local craftsmanship—without overloading audiences with logistics or corporate messaging.
Translating a nationwide regional development program into a compelling brand required us to highlight the warmth, heritage, and quality of local craftsmanship—without overloading audiences with logistics or corporate messaging.
Translating a nationwide regional development program into a compelling brand required us to highlight the warmth, heritage, and quality of local craftsmanship—without overloading audiences with logistics or corporate messaging.
We needed the “Treasures” label to feel both artisanal and trusted, standing out on busy retail shelves while conveying authenticity and provenance clearly and simply. Further, launching and expanding across multiple regions meant balancing consistency with regional identities. Every locality has its own tastes and narratives, so our communications—visuals, logo (the red apple), and tone—had to work as a unified brand while still giving space for each region’s unique stories to shine through, and to make it easy for consumers to recognize and trust these products anywhere in Hungary
We needed the “Treasures” label to feel both artisanal and trusted, standing out on busy retail shelves while conveying authenticity and provenance clearly and simply. Further, launching and expanding across multiple regions meant balancing consistency with regional identities. Every locality has its own tastes and narratives, so our communications—visuals, logo (the red apple), and tone—had to work as a unified brand while still giving space for each region’s unique stories to shine through, and to make it easy for consumers to recognize and trust these products anywhere in Hungary
We needed the “Treasures” label to feel both artisanal and trusted, standing out on busy retail shelves while conveying authenticity and provenance clearly and simply. Further, launching and expanding across multiple regions meant balancing consistency with regional identities. Every locality has its own tastes and narratives, so our communications—visuals, logo (the red apple), and tone—had to work as a unified brand while still giving space for each region’s unique stories to shine through, and to make it easy for consumers to recognize and trust these products anywhere in Hungary
[FINAL THOUGHTS]
[FINAL THOUGHTS]
[FINAL THOUGHTS]
Régiók Kincsei isn’t just a marketing initiative—it’s a platform for preserving regional heritage, boosting local craftsmanship, and giving consumers real, flavorful stories behind the products they buy. Our agency’s approach centered on treating craft producers as the stars, using a design system that balances the trusted look of SPAR with the charm of regional specialties.
Régiók Kincsei isn’t just a marketing initiative—it’s a platform for preserving regional heritage, boosting local craftsmanship, and giving consumers real, flavorful stories behind the products they buy. Our agency’s approach centered on treating craft producers as the stars, using a design system that balances the trusted look of SPAR with the charm of regional specialties.
Régiók Kincsei isn’t just a marketing initiative—it’s a platform for preserving regional heritage, boosting local craftsmanship, and giving consumers real, flavorful stories behind the products they buy. Our agency’s approach centered on treating craft producers as the stars, using a design system that balances the trusted look of SPAR with the charm of regional specialties.
Thanks to strategic regional centers, clear signage (those iconic red apple labels), and consistent storytelling, the program has grown to feature over 400 products from 100+ regional suppliers, and earned recognition—such as a Bronze Effie Award in CSR and Social Campaigns, along with special mentions in sustainability and marketing effectiveness. It’s a proof point: with thoughtful branding and local-first design, retail can be a force for connection, community, and real impact.
Thanks to strategic regional centers, clear signage (those iconic red apple labels), and consistent storytelling, the program has grown to feature over 400 products from 100+ regional suppliers, and earned recognition—such as a Bronze Effie Award in CSR and Social Campaigns, along with special mentions in sustainability and marketing effectiveness. It’s a proof point: with thoughtful branding and local-first design, retail can be a force for connection, community, and real impact.
Thanks to strategic regional centers, clear signage (those iconic red apple labels), and consistent storytelling, the program has grown to feature over 400 products from 100+ regional suppliers, and earned recognition—such as a Bronze Effie Award in CSR and Social Campaigns, along with special mentions in sustainability and marketing effectiveness. It’s a proof point: with thoughtful branding and local-first design, retail can be a force for connection, community, and real impact.
© 2025 SUPER11 Creative Zrt.
Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.
Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.
© 2025 SUPER11 Creative Zrt.
Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.