Ázsia Gasztro Ünnep
Ázsia Gasztro Ünnep
[INTRODUCTION]
[INTRODUCTION]
We set out to create an experience that would showcase the unique flavors and cultural background of Kikkoman and Shan’shi brands. The result was the Asian Gastro Fest, hosted at Etele Plaza: a vibrant cultural and culinary event designed to bring the brands to life, build stronger connections with consumers, and increase brand appeal and product engagement. Guests enjoyed signature tastings from renowned chefs and restaurants, alongside interactive cultural experiences, such as calligraphy, branded prize games and dance shows, inspired by Asian traditions. The day offered a dynamic and authentic way to connect with the brands in a memorable setting.
Year
2024
Industry
Food & Beverage
Scope of work
/
Event
/
Branding
[INTRODUCTION]
We set out to create an experience that would showcase the unique flavors and cultural background of Kikkoman and Shan’shi brands. The result was the Asian Gastro Fest, hosted at Etele Plaza: a vibrant cultural and culinary event designed to bring the brands to life, build stronger connections with consumers, and increase brand appeal and product engagement. Guests enjoyed signature tastings from renowned chefs and restaurants, alongside interactive cultural experiences, such as calligraphy, branded prize games and dance shows, inspired by Asian traditions. The day offered a dynamic and authentic way to connect with the brands in a memorable setting.
Year
2024
Industry
Food & Beverage
Scope of work
/
Event
/
Branding
[CHALLENGES]
[CHALLENGES]
[CHALLENGES]
The main challenge lay in combining the brands’ educational objectives with an engaging and entertaining experience that felt both authentic and modern.
The main challenge lay in combining the brands’ educational objectives with an engaging and entertaining experience that felt both authentic and modern.
The main challenge lay in combining the brands’ educational objectives with an engaging and entertaining experience that felt both authentic and modern.
It was crucial that the event provided not only a memorable experience, but also actively supported the development of long-term brand loyalty. This required careful coordination of programmes, integrating both offline activities and online communication elements while ensuring seamless on-site purchasing opportunities.
It was crucial that the event provided not only a memorable experience, but also actively supported the development of long-term brand loyalty. This required careful coordination of programmes, integrating both offline activities and online communication elements while ensuring seamless on-site purchasing opportunities.
It was crucial that the event provided not only a memorable experience, but also actively supported the development of long-term brand loyalty. This required careful coordination of programmes, integrating both offline activities and online communication elements while ensuring seamless on-site purchasing opportunities.
[FINAL THOUGHTS]
[FINAL THOUGHTS]
[FINAL THOUGHTS]
This event stands as an example of how experience-driven marketing can deepen brand relationships.
This event stands as an example of how experience-driven marketing can deepen brand relationships.
This event stands as an example of how experience-driven marketing can deepen brand relationships.
Visitors didn’t just taste and learn—they actively participated in the event, from calligraphy workshops to dance shows. Thanks to digital content, created by influencers and chefs, the impact extended far beyond the event venue. The result: strengthened brand communication, increased purchase intent, and a lasting impression that will influence future buying decisions.
Visitors didn’t just taste and learn—they actively participated in the event, from calligraphy workshops to dance shows. Thanks to digital content, created by influencers and chefs, the impact extended far beyond the event venue. The result: strengthened brand communication, increased purchase intent, and a lasting impression that will influence future buying decisions.
Visitors didn’t just taste and learn—they actively participated in the event, from calligraphy workshops to dance shows. Thanks to digital content, created by influencers and chefs, the impact extended far beyond the event venue. The result: strengthened brand communication, increased purchase intent, and a lasting impression that will influence future buying decisions.
© 2025 SUPER11 Creative Zrt.
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Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.
© 2025 SUPER11 Creative Zrt.
Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.