Fraimsy
Fraimsy
[INTRODUCTION]
[INTRODUCTION]
Fraimsy is our own direct-to-consumer brand—a design-forward service that lets people turn their favorite images into beautifully framed prints, delivered to their homes. Born inside our creative studio, the product was built to remove the friction from printing and framing, while elevating the entire experience through clean UX, tactile design, and a tightly curated brand presence. For the U.S. launch, we set out to create a website that feels as intentional as the product itself—calm, fast, and beautifully simple. Every interaction, word, and image was crafted to reflect Fraimsy’s core promise: effortless framing, without compromise.
Year
2022
Industry
E-commerce, online photo printing
Scope of work
/
Development
/
Web design
/
Branding
/
Strategy
[INTRODUCTION]
Fraimsy is our own direct-to-consumer brand—a design-forward service that lets people turn their favorite images into beautifully framed prints, delivered to their homes. Born inside our creative studio, the product was built to remove the friction from printing and framing, while elevating the entire experience through clean UX, tactile design, and a tightly curated brand presence. For the U.S. launch, we set out to create a website that feels as intentional as the product itself—calm, fast, and beautifully simple. Every interaction, word, and image was crafted to reflect Fraimsy’s core promise: effortless framing, without compromise.
Year
2022
Industry
E-commerce, online photo printing
Scope of work
/
Development
/
Web design
/
Branding
/
Strategy
[CHALLENGES]
[CHALLENGES]
[CHALLENGES]
The biggest challenge was translating the tactile, emotional quality of a physical object—framed artwork—into a digital space without losing its warmth or value.
The biggest challenge was translating the tactile, emotional quality of a physical object—framed artwork—into a digital space without losing its warmth or value.
The biggest challenge was translating the tactile, emotional quality of a physical object—framed artwork—into a digital space without losing its warmth or value.
We needed users to feel trust in the product’s quality without ever touching it, and to see the difference between Fraimsy and generic photo print services at a glance. Every visual and interaction had to reinforce that this was a thoughtfully made object, not just another e-commerce item. At the same time, the process itself is intentionally simple: upload a photo, choose a frame, place an order. But in simplifying the journey, we had to make sure it didn’t feel too shallow or impersonal. Behind the scenes, every order is made-to-measure, and the website had to quietly communicate that level of care and precision—while staying fast, intuitive, and easy to navigate for anyone, on any device.
We needed users to feel trust in the product’s quality without ever touching it, and to see the difference between Fraimsy and generic photo print services at a glance. Every visual and interaction had to reinforce that this was a thoughtfully made object, not just another e-commerce item. At the same time, the process itself is intentionally simple: upload a photo, choose a frame, place an order. But in simplifying the journey, we had to make sure it didn’t feel too shallow or impersonal. Behind the scenes, every order is made-to-measure, and the website had to quietly communicate that level of care and precision—while staying fast, intuitive, and easy to navigate for anyone, on any device.
We needed users to feel trust in the product’s quality without ever touching it, and to see the difference between Fraimsy and generic photo print services at a glance. Every visual and interaction had to reinforce that this was a thoughtfully made object, not just another e-commerce item. At the same time, the process itself is intentionally simple: upload a photo, choose a frame, place an order. But in simplifying the journey, we had to make sure it didn’t feel too shallow or impersonal. Behind the scenes, every order is made-to-measure, and the website had to quietly communicate that level of care and precision—while staying fast, intuitive, and easy to navigate for anyone, on any device.
[FINAL THOUGHTS]
[FINAL THOUGHTS]
[FINAL THOUGHTS]
Fraimsy is a product rooted in design clarity, and the website needed to embody that same spirit. It doesn’t shout or oversell—it flows quietly, with focus, helping people turn personal moments into lasting objects.
Fraimsy is a product rooted in design clarity, and the website needed to embody that same spirit. It doesn’t shout or oversell—it flows quietly, with focus, helping people turn personal moments into lasting objects.
Fraimsy is a product rooted in design clarity, and the website needed to embody that same spirit. It doesn’t shout or oversell—it flows quietly, with focus, helping people turn personal moments into lasting objects.
As both the creators of the product and the minds behind the brand, we were able to shape every detail—from strategy to interface to tone—into one cohesive experience. What started as a side project has become a fully operational brand, and the U.S. site is just the beginning.
As both the creators of the product and the minds behind the brand, we were able to shape every detail—from strategy to interface to tone—into one cohesive experience. What started as a side project has become a fully operational brand, and the U.S. site is just the beginning.
As both the creators of the product and the minds behind the brand, we were able to shape every detail—from strategy to interface to tone—into one cohesive experience. What started as a side project has become a fully operational brand, and the U.S. site is just the beginning.
© 2025 SUPER11 Creative Zrt.
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Tell us about your project—
whether it's visual, social or any other brand communication stuff
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Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.
© 2025 SUPER11 Creative Zrt.
Let’s talk.
Tell us about your project—
whether it's visual, social or any other brand communication stuff
Prompt response
The clearer you are, the faster we respond.
Clear next steps.
Once we catch up, you’ll get a straightforward plan and schedule.